Description

We were tasked with launching a new wearable among a crowded market. The biggest challenge was to show the unique product features and benefits, while staying relevant to our target audience and make noise in a competitive landscape.
The concept needed to work as a launch announcement and a longer lasting ongoing idea.

We presented three alternate territories, each addressing new ways to connect with our audience and to hero the product.
After collaborating with the client, we landed on a benefit lead creative platform that highlighted how a Galaxy Watch can improve any situation, connecting with our audience’s ego and desire to stay ahead.

Role

Art Director. Kudos to Joel Chapman for awesome copywriting

Type

Digital/integrated