Inspired by Moccona.

sequential outdoor

digital ooh

website

social media

social media

Description

The creativity in upcycling is a moment of indulgent escape that creates beauty out of the everyday. We started a conversation on social media following the existing jar upcycling trend.

We then involved influencers and bloggers to inspire our target and asked them to show their creations on social media. Ooh and proximity digital screens reinforced the message on a large scale.

Result: a very successful integrated branding campaign with thousands of reactions and shares online.

It starts with Moccona, where you take it is up to you.

Role

Art Director

For

Jacobs Douwe Egberts