Kit Kat Brownie Smash & Hazelnut Cookie

key visual

how it works


PR – Launch

social video

digital video

outdoor poster

point of sale

FSDU – end of aisle



Amongst the many demands on our time and energy is the need to try and stay in the good books with our friends, family and partners. Almost nobody has the luxury of letting someone else earn the relationship brownie points for them.


To celebrate Brownie Smash & Hazelnut Cookie Kit Kat gives you the chance to take a break from trying to impress and earn brownie points just by indulging in a bar of chocolate. The brownie points you earn can be used for gifts and experiences that are guaranteed to make you look good. They’ll love you a bit more and all you had to do was take an indulgent break!


Art Director – Copywriter


Kit Kat


activation / shopper / retail