Description

Task:
Drive trial and repeat purchase of the NEW Air Wick Essential Mist Diffuser & refills across Australia – Create engaging out-of-aisle experiences targeting females 25 – 45 in Woolworths

Challenges:
Mainstream grocery buyers don’t usually buy home decor products at Woolworths – Only 24% of shoppers visit the aisle and only 4.6% go to the category

Insight:
Our homes are a canvas for our imagination – we express our creativity through all the details of our home decor and design

Idea:
The Air Wick Essential Mist range allows you to take creativity at home to an entirely new place – the air

Execution: We will position Air Wick Essential Mist as a natural extension of how you apply your creativity and inspiration at home

Role

Art Director

For

Air Wick

Type

shopper / retail / experiential