Description

Ideation, design and overall art direction for the Graduates Program website of Westpac Group.

To bring to life the ‘imagine your future at Westpac’ concept we’ve created an interactive video, totally shot on POV, which pulled out data from the applicant’s Facebook account (name, photos, location), making the experience totally realistic and definitely more personal.
The level of engagement and number of application was overwhelming.

Below is the link to the video we used to overlay Facebook data.
https://www.youtube.com/watch?v=zYTtNl7Hq74

Role

art direction

Type

digital campaign