The fortune cookie DM


Sometimes finding a job is a matter of luck. But as they say, you need to make your own luck.
And since I can cook, I made some fortune cookies – then targeted all the eCDs in Sydney’s major agencies. Each received a bespoke DM pack: a handcrafted fortune cookie, with a simple message inside: the link to my work. Time will tell if this is my lucky campaign.

Campaign results: 20% of the CDs I contacted got back to me on the same day, giving me chance to go and personally present my work to them.
The ad was picked up by ads of the world creating a buzz online and ending up being reposted on a number of DM blogs.


Direct Marketing